CAPA21, a national AAPI political action committee led by Glen S. Fukushima and Dale Minami, congratulated Hillary Clinton on her victory in today’s Nevada Democratic presidential caucus.
The PAC also highlighted support for Clinton by Asian Americans and Pacific Islanders as an important factor in the caucus outcome.
CAPA21 launched a $50,000 outreach campaign that included a series of direct mailers, ethnic media ads, and a new website (NevadaAAPI.com) targeting AAPI voters in Nevada. The direct mail pieces encouraged voters to participate and support Hillary Clinton.
Courtni Sunjoo Pugh, an unpaid advisor to CAPA21, crafted the entire mail and ad campaign drawing on her vast experience as a political strategist. Pugh is a Partner with Hilltop Public Solutions, a national public affairs firm.
CAPA21 was the first major AAPI political action committee to endorse Clinton and is the first PAC to launch a targeted AAPI outreach program supporting Clinton.
Another PAC, America’s Opportunity Fund, formally endorsed Clinton, placed ads in ethnic media, and also paid for targeted phone banking.
Hundreds of AAPI volunteers in Nevada, such as grassroots coordinator Evan Louie, and from places such as Los Angeles and San Diego, spread out across Nevada communities to reach Filipino American, Chinese American, and other Asian American voters in support of Clinton.
The grassroots groups Filipino Americans for Hillary and Korean Americans for Hillary deployed significant volunteer forces in the effort.
Filipino Americans for Hillary did a targeted business walk reaching more than 50 Filipino American businesses. Many of those businesses put signs up, allowed campaign literature to be placed, and let Filipino Americans for Hillary volunteers speak with patrons. This kind of extensive contact with Asian American businesses has never been done with any AAPI business in Nevada, according to the group. Filipino American for Hillary turned out more than 50 volunteers, from Nevada and out of state, to the Get Out The Caucus effort.