CAPA21 Launches Outreach Campaign to AAPIs in Nevada

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The national political action committee CAPA21 has launched a series of direct mailers, ethnic media ads, and a new website targeting Asian American and Pacific Islander voters in Nevada.

Most of the direct mail pieces encourage voters to participate in the February 20 Democratic Presidential Caucus in support of Hillary Clinton. CAPA21 was the first major AAPI political action committee to endorse Clinton and is the first PAC to launch a targeted AAPI outreach program supporting Clinton. One set of mailers and the website, NevadaAAPI.com, are more focused on just turning out AAPIs to the caucus.

The direct mail campaign started on Feb. 8. The ads in Filipino American and Chinese language newspapers will appear this week.

“AAPI voters in Nevada can determine the outcome of the Presidential Caucus there,” said Glen S. Fukushima, Chair of CAPA21. “AAPIs make up at least seven percent of the Nevada electorate, and the last presidential contest there had a 6.7 percent margin. The country will be watching the Nevada caucus, and we want to encourage AAPIs to demonstrate that we can make a difference.”

“Nevada is the ‘First in the West’ primary contest and also the first primary to engage a much more diverse electorate,” said Dale Minami, President of CAPA21. “Through our outreach campaign, we want to ask AAPIs to participate in the Democratic Presidential Caucus on February 20 and influence who becomes the Democratic nominee.”

CAPA21 is a national Asian American Pacific Islander PAC based in San Francisco, established in 2014 by Fukushima, Minami, and others to invest in progressive candidates, AAPI field operations, and AAPI voter engagement projects. CAPA21 is a successor to the Coalition of Asian Pacific Americans (CAPA), founded in 1988 as the country’s first national Asian American PAC. CAPA served the community for 20 years.

Courtni Sunjoo Pugh, an unpaid advisor to CAPA21, crafted the entire mail and ad campaign drawing on her vast experience as a political strategist. Pugh is a Partner with Hilltop Public Solutions, a national public affairs firm.

NevadaAAPI.com brings together caucus information available publicly on various other websites to give AAPIs a one-stop destination to learn about the caucus. The site includes helpful tips, such as how to prepare for the caucus, and details of a February 17 caucus training conducted by nonpartisan organizations unaffiliated with CAPA21.

For more information about Nevada’s important AAPI population, visit http://NevadaAAPI.com.

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